Olukai started as a different approach to a footwear company. They wanted to create footwear that combines durability for the waterman, ocean lifestyle, and a brand that has strong values and roots with style, comfort, and craftsmanship.
They view their approach today as part of a path; a journey that started with ancestors that have passed down stories, values, and spirit. Olukai believes that sustainability and positive living is less about an ethos and more about the choices that you make everyday. It’s about your actions, and inspiring the actions of others.